“We Reached an Inflection Point” Why The Iconic is Making this Huge Change

Power Retail By Power Retail | 04 Jun 2021

Global Fashion Group (GFG), the parent company of The Iconic, is taking its next steps to becoming an environmentally responsible business.

These changes are in line with its newly-formed ‘Science Based Targets’ to reduce its overall carbon footprint.

GFG has today announced carbon neutrality across its operations and outbound deliveries. This includes ‘100 percent green energy’ in all of its fulfilment centres in Australia, New Zealand, Latin America, the CIS and Southeast Asia.

The retail group is citing itself as the first major e-commerce fashion retailer in its market to announce carbon neutrality. “We are very excited to celebrate World Environment Day this year by announcing carbon neutrality of our operations and deliveries to customers, as well as green energy sourcing for all our fulfilment centres,” shared Jaana Quaintance-James, the Chief Sustainability Officer at GFG.

“We have reached an inflection point as a global community whereby the impetus for the transition to a low carbon economy is undeniable. We recognise there is much work ahead of us to reduce our footprint and therefore formalising our carbon mitigation strategy is an important step to support our transition. While the purchase of offsets and renewable energy certificates will not distract us from true reduction efforts, they mark an important milestone in GFG’s journey.”

GFG, which houses Australian pureplay retailer, The Iconic, has also said out a series of long-term carbon mitigation strategies, with key milestones and targets to further reduce its carbon footprint.

via GFG

GFG’s new warehouse in Brazil, built with ‘green design principles’ | via GFG

So what is GFC actually doing to reduce its carbon footprint? According to the Group, it will offset the emissions generated from its operation and outbound deliveries. It will do this by purchasing ‘high quality carbon credits from renewable energy projects that are located in China, Brazil and India – this is where the majority of its operations and own-brand suppliers are based.

“We’re incredibly proud to have achieved this sustainability milestone as a global group and consequently be the first major ANZ multi-brand fashion, sports and lifestyle retailer to claim carbon neutrality in our own operations,” said Erica Berchtold, the CEO of The Iconic.

“Being a responsible corporate citizen is integral to who we are and to be part of a group equally committed to pioneering environmental progress adds significant impact to achieving a more sustainable future for not only The Iconic but our broader ANZ retail ecosystem.”

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