SLI Systems Reveals Online Fashion Innovation in Webinar and Industry Brief

By Jessica Benton | 07 Feb 2013

SLI Systems has released an industry brief analysing the site search, navigation and merchandising solutions of leading fashion e-tailers, finding them to be cutting-edge when it comes to delivering a more ‘high-touch’ experience online. A webinar on February 13, 2013 will detail the findings.

Fashion, accessories and beauty retailers lead the pack in creating online shopping experiences that are beautifully designed and feature rich, according to a new study from SLI Systems.

The Fashion, Accessories and Beauty E-Tailers Industry Brief looks closely at the best practices for site search, navigation and merchandising, using examples from some of the leading online retailers to prove there is much to be leveraged by other retailers.

Some of the innovative features that help to replicate as much as possible the in-store shopping experience and help to create user-friendly and visually appealing online search experiences that increase conversions and improve customer engagement include Quick View Windows, Mouse-over or Clickable Pop Ups, rich colour swatches, Rich Auto Complete and AJAX search.

Mark Brixton, APAC Country Manager for SLI Systems, says leading retailers like SurfStitch, diva and Boden use site search to offer best practice product and content display and merchandising standards that improve the online shopping experience and improve conversion rates and average order value.

“Fashion, beauty and accessories retailers have been at the forefront of creating a feature-rich, high-touch shopping experience online, to emulate the in-store experience where customers can see products up close, touch them, and even try them on. When it comes to the web, if shoppers can’t get a good feel for a new dress or jacket they like, they’ll easily jump to another site,” he says.

Brixton will host a 30-minute Turn Your Browsers Into Buyers – how SurfStitch, diva and Boden use Site Search to Improve Conversions webinar on Wednesday, February 13, 2013 at 1PM (EDT), discussing how leading fashion retailers SurfStitch, diva, Boden and others use site search, navigation, merchandising and SEO to create a customised user experience to increase conversions and average order value.

Register for the webinar now.

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