T’was the season to be jolly in September according to Shopbot, reporting that Australians have got a jump on retailers and are already scoping out Xmas gifts online.
Price comparison website, Shopbot reports that its traffic and transactions are outpacing its 2010 figures, as Australian consumers move into Christmas stealth mode.
“Sales have increased by 17% in the last two months alone, and the overall volume of traffic in September/October 2011 is at the same level it was in November/December 2010. Australians are definitely getting their Christmas shopping done early this year,” says Shopbot National Sales Director Neil Thomas.
The value of online hasn’t been wasted on traditional retailers either, with 45 bricks-and-mortar merchants on average taking their businesses online with Shopbot per month.
The company also indicates that though there has been a tremendous increase in the number of fashion retailers coming online in 2011, others in sports, music, books, DVDs, pets, toys and baby products are also following the rainbow to the online pot of gold.
“Shopbot traffic is up 11.5% over the same period last year and sales are projected to increase another 14% before Christmas,” advises Thomas.
With many major Australian retailers set to come online in the coming months, Christmas will indeed be the season to be jolly… online!