Would You Like That Gift Wrapp-ed?

By Samantha Youl | 01 Aug 2012

A social gifting service is set to arrive on Australian shores today. The second in a week! Wrapp lets Australians give free and paid gift cards to Facebook friends.

Impressive resumes are one thing that the founders and investors of Wrapp have in common. The group has worked on such projects as Spotify, Skype and LinkedIN and now they have joined forces to bring their next product to Australia.

Wrapp is the social gifting app that allows you to give your Facebook friends free and paid gift cards. It launched in Sweden November 2011 and is also available in the United States, United Kingdom, Germany, the Netherlands, Finland, Norway and as of today, Australia.

This year has seen just under 325,000 active Wrapp users give their Facebook friends over 2.4 million free and paid gift cards. In Australia, the retailers joining forces with Wrapp include Ben Sherman, Lorna Jane, brandsExclusive, Speedo, Industrie, The Mens Shop, and many more.

Hjalmar Winbladh, CEO of Wrapp says, “Australians spend about $2.5 billion a year on gift cards for those they care about and Wrapp is set to make the decision and purchase process a whole lot easier. Everyone loves to be recognised, so celebrate your friends  – make gift giving a daily event, and the world will be a better place for it.”

Sam Zivot, Digital Stategist at Lorna Jane says Lorna Jane will share it’s connection with Wrapp through internal emails and social media, “With over 410K Facebook Fans, Lorna Jane has a sizeable and highly engaged social community. Wrapp lets us leverage this social engagement, and turn it into real dollars for the business.”

New companies are getting involved with the gifting app also. The Mens Shop is a new pureplay retailer on the scene is hoping that Wrapp will help build a rapport for the brand and its customers.

“We are always looking at ways to add value for our customer, and as The Mens Shop is a recently launched site, to create awareness,”  says Dianne Taylor, Group Brand Marketing Manager, Gazal. “With Wrapp’s success in the international markets we were keen to trial. The idea that our customer can gift via their social circles resonated with us. We want as many people as possible to experience the ultimate customer service The Mens Shop delivers.”

What will this mean for FlikGift? An Australian made gifting app that works in a very similar way to Wrapp. FlikGift appears to have beaten Wrapp to Australian shores as it launched last Wednesday.

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