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A-ESQUE breaks into David Jones and Lane Crawford
Melbourne based accessories brand A-ESQUE is expanding domestically and internationally, following deals nabbed with David Jones and international luxury retailer, Lane Crawford.
The fashion brand is increasing local growth, with the opening of two concessions within David Jones, and is currently working with cult Melbourne boutique Le Louvre, creating a bespoke range for the store.
“The inclusion of A-ESQUE into Lane Crawford, David Jones and Le Louvre are each an ambition I’ve held for the brand since inception,” said Amanda Briskin-Rettig, Owner and Founder of A-ESQUE.
“The dynamic style and approach possessed by each of these locally and internationally renowned high-end stores is an important landscape to be a part of.”
A-ESQUE specialises in high quality leather goods, for men and women, such as handbags, wallets and accessories, and includes custom made, by hand orders as well.
A-ESQUE opened their first concession store in Melbourne’s iconic David Jones on Bourke Street store last week, with their second concession opening in David Jones on Elizabeth Street in Sydney yesterday.
Having previously partnered with Hermes in 2012, the A-ESQUE collaboration for Le Louvre introduces two exclusive handbag styles.
The national and global expansion means the brand is taking its personalisation service and products beyond its own stores, forming part of the offering to each new retailer as well as online at a-esque.com.
A-ESQUE said the service where customers become the logo is particularly unique in that the orders will still be custom made, by hand, from A-ESQUE’s Melbourne atelier based in Richmond. The company employs local leather artisans to handcraft its leather bags, wallets and accessories.
The luxury retailer said it caught the attention of Asian retail giant Lane Crawford, for championing an ‘anti-brand’ spirit, with the belief that brand integrity stands solely on the quality of make and design.
Briskin-Rettig is the founder of accessories giant MIMCO, which was sold in 2007, after which she established the A-ESQUE leather goods range and brand in 2012.
The company has invested heavily into research and development in leather goods, honing the brand DNA and allowing buzz to come from the groundswell of customers.