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The New Normal: One Million Households Shopped Online Every Month of 2020
E-Commerce sales continue to dominate over the new year, following a strong end to 2020. For Australian shoppers during the Christmas season, the online retail industry was a critical tool.
A new report from Australia Post has shown that 5.6 million households shopped online during December 2020, which is 21.3 percent more than the same period in 2019.
Nationally, online shopping grew 34.9 percent YoY, with more than a third of all December online purchases (34.5 percent) made in NSW. A sizeable 2.1 million households shopped for the first time in December 2020, and 1.7 million made more than four online purchases over the month.
Within certain categories, e-commerce was the saving grace during the Christmas period. All categories experienced growth of some sort during December, ranging from 13 percent to 50 percent YoY growth.
According to Australia Post, food and liquor sales grew 50 percent YoY in December, and fashion increased by 37 percent. This can cause a sigh of relief for fashion retailers, which particularly struggled during the pandemic as consumers stayed inside for months on end.
What’s more, an additional million households shopped online each month during 2020. This is a substantial and dramatic increase when compared to 2019, proving that online shopper engagement and sentiment is at an all-time high.
Heading into 2021, it’s safe to say that online retail will continue to dominate as households become increasingly comfortable with their shopping habits.
Households participating in online shopping is rapidly increasing, with 9 million households making an online purchase during 2020 – a whopping increase of ten percent YoY.