E-COMMERCE TIME MACHINE: Kogan

Power Retail By Power Retail | 05 May 2022

As one of the oldest online marketplaces in Australia, Kogan set the standard for many retailers since its inception in 2006. Let’s jump into the E-Commerce Time Machine to see how the business has transformed over the last 16 years.

Starting off as the ‘cutting out the middle man’ platform, it was famous for its low prices and wide range of tech available to purchase. Now a major player in the game, it has won numerous awards at the Power Retail All Star Bash, and has also undergone some controversies along the way.

Let’s jump into the E-Commerce Time Machine to see how the business has transformed over the last 16 years. Has much really changed, and is there room for growth? Or is this a case of ‘if it isn’t broken, don’t fix it’? We’ll let you decide.

 

2006

 

 

2008

 

 

2012

 

 

2014

 

 

2016

 

 

2018

 

 

2020

 

 

2022

 

The e-commerce landscape is changing. With a Power Retail Switched On membership, you get access to current e-commerce revenue and forecasting, traffic levels, average conversion rate, payment preferences and more!

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