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General Pants has been acquired by a retail investment group, Alquemie Group. The purchase will drive growth in the business, for both General Pants and Alquemie Group alike.
General Pants Co. is welcoming a band of new additions to its Executive Team, following a ramping up of its Gen Z-driven research.
General Pants is the latest fashion retailer to embrace the body confidence movement, launching its latest social media campaign – #NOFILTER.