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Amazon Launchpad Wants to Support Aussie SMBs in 2021
Pureplay
Amazon Launchpad Wants to Support Aussie SMBs in 2021

Amazon Launchpad is offering Australian SMBs is launching a grant initiative, to help them grow following the pandemic. 

Power Retail By Power Retail | 30 Mar 2021
Adore Beauty Introduces Loyalty Program, Adore Society
Pureplay
Adore Beauty Introduces Loyalty Program, Adore Society

Adore Beauty has introduced its first loyalty program, dubbed Adore Society. Is this a competitive edge to its competitors, and will it drive more loyalty to its already strong customer base?

Ally Feiam By Ally Feiam | 16 Mar 2021
Inside Koala's Global Online Expansion
Pureplay
Inside Koala's Global Online Expansion

Australian pureplay retailer, Koala, is planning its global expansion, working with Qualtrics CoreXM as its guide. 

Power Retail By Power Retail | 14 Dec 2020
E-Commerce Time Machine: Temple & Webster
Pureplay
E-Commerce Time Machine: Temple & Webster

Temple & Webster is one of Australia's leading online pureplay home retailers. Founded in 2011, it was the result of an acquisition of two businesses, Milan Direct and Wayfair. But what did it look like when...

Power Retail By Power Retail | 02 Dec 2020
E-Commerce Time Machine: Appliances Online
Pureplay
E-Commerce Time Machine: Appliances Online

Appliances Online is a leading online whitegoods retailer in Australia, founded by John Winning in 2005. Created as a response to the demand for online appliances retailers, it has changed the game for the industry....

Power Retail By Power Retail | 03 Nov 2020
E-Commerce Time Machine: Adore Beauty
Pureplay
E-Commerce Time Machine: Adore Beauty

Adore Beauty has lead the online beauty category in Australia for two decades. Take a look at the e-commerce time machine to see how much the brand has transformed in 20 years.

Power Retail By Power Retail | 29 Sep 2020
E-Commerce Time Machine: Kogan
Pureplay
E-Commerce Time Machine: Kogan

It's been eight years since Kogan entered the Australian e-commerce market. How much has the leading online marketplace changed since its launch, or has it relatively stayed that same? Take a trip in the e-commerce...

Power Retail By Power Retail | 31 Aug 2020
Adore Beauty Inks New CEO Role
Pureplay
Adore Beauty Inks New CEO Role

Adore Beauty is flipping its leadership roles around, with the introduction of its new CEO, Tennealle O'Shannessy.

Power Retail By Power Retail | 28 Aug 2020
Ask the Experts: An Examination of Leading Online Retailer TVCs
Pureplay
Ask the Experts: An Examination of Leading Online Retailer TVCs

Turn on the TV at home and you'll find yourself surrounded by a flurry of TVCs from some of Australia's leading pureplay retailers. We asked e-commerce and marketing experts to examine some of the latest...

Power Retail By Power Retail | 24 Aug 2020
E-Commerce Time Machine: Catch (of the Day)
Pureplay
E-Commerce Time Machine: Catch (of the Day)

Before Catch​ became one of the golden children of Wesfarmers, this leading Aussie eTailer was known as Catch of the Day. Take the Power Retail time machine to see how much Catch has changed in...

Power Retail By Power Retail | 10 Aug 2020
Is Adore Beauty Taking the Next Big Step Forward?
Pureplay
Is Adore Beauty Taking the Next Big Step Forward?

Adore Beauty is currently experiencing a stellar few months as online retail continues to grow exponentially. The beauty retailer, founded by Kate Morris in 1999, has continued to go from strength to strength over the...

Power Retail By Power Retail | 07 Aug 2020
Pureplay
"Content and Commerce Belong Together" - Inside Klarna's New Shopping Event

While it feels like there are more shopping events than you could shake a stick at, Klarna and Cosmopolitan US magazine are adding another one to the list.

Power Retail By Power Retail | 28 Jul 2020
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