Articles by Nick Grinberg: Close
Customer Empathy Before Analytics

Data matters, but its value lies in improving your brand presence in ways that are personal. Customer empathy will help you get the most out of your data.

By Nick Grinberg | 12 Apr 2016
The Many Personas of the Online Shopper

Online shoppers are not a homogeneous bunch. Different people shop for different reasons. Understanding what those reasons are will help you tailor your retail experience.

By Nick Grinberg | 05 Feb 2016
How Big Data is Transforming Retail

Big data offers numerous potential benefits to online retailers. However, due to the often overwhelming nature of big data analytics, many opportunities for customising the consumer experience are going largely untapped.

By Nick Grinberg | 07 Oct 2015
5 Hidden Things To Explore When Doing An SEO Audit

What are the essentials for an SEO audit? Nick Grinberg of GMG Digital takes you through five less obvious but highly effective considerations for an SEO audit.

By Nick Grinberg | 28 Aug 2015
Driving In-Store Purchases through Digital Devices

Leveraging digital devices to enhance the in-store experience can help bridge the gap between the two retail worlds, as well as drive bigger conversions.

By Nick Grinberg | 29 Jun 2015
User Experience: The Benefits of Eliminating Choice

When does the sheer amount of ‘stuff’ in an online store become too much? Reducing the amount of decision making a customer has to undergo can really help streamline how easy it is for a...

By Nick Grinberg | 26 May 2015
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