Articles by Natasha Sholl: Close
Small VS Big Business: Are You Putting Your Revenue Eggs in the Wrong Basket?

There is a clear connection between the size of a business and the channel that revenue comes from. How do you measure up?

Natasha Sholl By Natasha Sholl | 20 Apr 2021
Birdsnest's Competitive Advantage: 'It's very important for retailers to understand their place in the ecosystem.'

Power Retail Switched On is an industry-led data, insights and benchmarking service helping Australian e-commerce businesses improve performance. We find out how retailers have been using their membership for competitive advantage. 

Natasha Sholl By Natasha Sholl | 13 Apr 2021
Welcome to the New Normal. Spoiler: It May Not Be What You Expected

If the e-commerce boom was a result of lockdowns and COVID fears, what does that mean for online retailers as we enter post-pandemic normal? Surely, growth is not sustainable.

Natasha Sholl By Natasha Sholl | 01 Apr 2021
Email is Dead (unless you look at the data)

Analysing the data and looking at the trend of email as a proportion of revenue over the last few years made us do a double-take. Are your email conversions on track with the industry?

Natasha Sholl By Natasha Sholl | 25 Mar 2021
Christmas Shoppers Heading Online, Shopping Early, Research Shows.

Research has found that 25 percent of shoppers plan to shop earlier for Christmas this year and an even higher number are doing their gift shopping online.

Natasha Sholl By Natasha Sholl | 21 Oct 2020
WorkJam Talks Workplace Strategy and Digital Optimisation

We sat down with Andrew Myers VP APAC & Digital Workplace Strategy, WorkJam, to discuss what a digitally optimised workforce means in today's competitive environment.

Natasha Sholl By Natasha Sholl | 19 Nov 2019
Turning Around Reverse Logistics: Q&A with CouriersPlease

We sit down with CouriersPlease to find out what's new and what's next in the reverse logistics landscape and how retailers should be leveraging returns for growth.

Natasha Sholl By Natasha Sholl | 17 Sep 2019
Q&A with Adore Beauty: Increasing the Impact of Data

Just like buying a gym membership won't make you fitter, buying tech won’t add instant capability. Adore Beauty's CMO Dan Ferguson talks tech, data (and gym).

Natasha Sholl By Natasha Sholl | 24 Jul 2019
We Ask the Expert: What's Next?

Damian Madden, GM - Digital of The Woolmark Company, talks ROPO, voice, AR, global expansion, and where retailers should be focusing their efforts.

Natasha Sholl By Natasha Sholl | 23 Jul 2019
Inside Moët Hennessy: How a Classic Brand Stays Ahead of the Times

Gavin Merriman, Head of Digital, Moët Hennessy, takes us inside the brand's e-commerce strategy and how it always stays one step ahead of the market.

Natasha Sholl By Natasha Sholl | 23 Jul 2019
We Ask the Expert: What's Next?

Ahead of Online Retailer, the Founder of G&M Cosmetics explains why globalisation is the future, how to prepare for disruption and the rise of KOLs.

Natasha Sholl By Natasha Sholl | 22 Jul 2019
Q&A with Big Red Group: On Heeding Stark Warnings and Sticking Together

Brett Raven, CIO of Big Red Group, tells us why online retail is harder now than it has ever been and what we can do about it.

Natasha Sholl By Natasha Sholl | 02 Jul 2019
[gravityform id="11" title="false" description="false" ajax="true"]
<div class='gf_browser_unknown gform_wrapper fix-om-styling_wrapper' id='gform_wrapper_11' ><div id='gf_11' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_11' id='gform_11' class='fix-om-styling' action='/filter-news/?type=author&#038;id=103#gf_11'> <div class='gform_body'><ul id='gform_fields_11' class='gform_fields top_label form_sublabel_below description_below'><li id='field_11_2' class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_11_2' >Email Address<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_11_2' type='text' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id='field_11_3' class='gfield gfield_contains_required field_sublabel_hidden_label field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' >Name<span class='gfield_required'>*</span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_11_3'> <span id='input_11_3_3_container' class='name_first' > <input type='text' name='input_3.3' id='input_11_3_3' value='' aria-label='First name' aria-required="true" aria-invalid="false" placeholder='First Name'/> <label for='input_11_3_3' class='hidden_sub_label screen-reader-text'>First</label> </span> <span id='input_11_3_6_container' class='name_last' > <input type='text' name='input_3.6' id='input_11_3_6' value='' aria-label='Last name' aria-required="true" aria-invalid="false" placeholder='Last Name'/> <label for='input_11_3_6' class='hidden_sub_label screen-reader-text'>Last</label> </span> </div></li><li id='field_11_5' class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_11_5' >Company / Organisation<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_11_5' type='text' value='' class='large' placeholder='Company' aria-required="true" aria-invalid="false" /></div></li><li id='field_11_6' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input name='input_6' id='input_11_6' type='hidden' class='gform_hidden' aria-invalid="false" value='NOT PROVIDED' /></li><li id='field_11_7' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input name='input_7' id='input_11_7' type='hidden' class='gform_hidden' aria-invalid="false" value='NOT PROVIDED' /></li><li id='field_11_8' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input name='input_8' id='input_11_8' type='hidden' class='gform_hidden' aria-invalid="false" value='NOT PROVIDED' /></li><li id='field_11_9' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_9' >Phone</label><div class='ginput_container'><input name='input_9' id='input_11_9' type='text' value='' /></div><div class='gfield_description' id='gfield_description_11_9'>This field is for validation purposes and should be left unchanged.</div></li> </ul></div> <div class='gform_footer top_label'> <button type="submit" class="button-3" id="gform_submit_button_11">SUBSCRIBE</button> <input type='hidden' name='gform_ajax' value='form_id=11&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_11' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='11' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_11' value='WyJbXSIsIjRjNDYzMzMwNzM3OTFjM2ZlOGZhNjY2ZDA4ZDVlMDcyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_11' id='gform_target_page_number_11' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_11' id='gform_source_page_number_11' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_11' id='gform_ajax_frame_11' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 11, 'https://mlo34ofws4g4.i.optimole.com/sfLB6KI-p9IYDWSG/w:auto/h:auto/q:auto/https://mail.powerretail.com.au/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_11').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_11');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_11').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_11').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_11').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_11').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_11').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_11').val();gformInitSpinner( 11, 'https://mlo34ofws4g4.i.optimole.com/sfLB6KI-p9IYDWSG/w:auto/h:auto/q:auto/https://mail.powerretail.com.au/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [11, current_page]);window['gf_submitting_11'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_11').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_11').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [11]);window['gf_submitting_11'] = false;}, 50);}else{jQuery('#gform_11').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [11, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 11) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [11, 1]) } ); </script>